Luxury Design
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Elevated brand work for BedMart's premium in-store concepts, Comfort Studios and HomeSmart Furniture. This body of work called for a different visual register than the retailer's everyday campaigns: refined typography, lifestyle photography, and a quieter, more considered layout style built to sell a higher-end product.
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Portland Monthly Magazine Ads
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Print ads for BedMart Comfort Studios, developed for Portland Monthly magazine. Comfort Studios is BedMart's premium furniture concept, featuring Stressless recliners and upscale seating lines.
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HomeSmart Furniture Social Media Posts
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HomeSmart Furniture social campaign featuring elevated lifestyle content for BedMart's upscale concept.
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Declutter Your Space
Lifestyle-driven social content for HomeSmart Furniture, pairing styled product photography with clean, minimal messaging. 
It's All in the Details
Texture and detail-focused content highlighting HomeSmart's home accent pieces. 
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Try Before You Buy
Product-forward social post built around premium leather seating, using bold type and negative space to keep focus on the piece. 
Show Us How You #BeHomeSmart
Community engagement post designed to extend the brand's premium aesthetic into user-generated content. 
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